Organisers of the Big Brother Naija season 7 (BbNaija S7) reality tv show has said over N4.7 billion was invested in the production of the show.
Mr John Ugbe, Chief Executive Officer, MultiChoice Nigeria, stated this during the prize presentation to the winner of the “Level Up” edition, Josephine Otabor, popularly known as Phyna, on Tuesday in Lagos.
Phyna who acquired majority of the final vote cast from viewers walked away with the N100m grand prize which comprises N50 million in cash, a new SUV from Innoson Motors, a Dubai trip for two, a year supply of Pepsi, a new techno phone-Camon 19, a supply of Unik soap and a supply of home appliances from Nexus among other mouth-watering items.
According to the CEO who commended housemates whilst appreciating fans and the media for their contributions toward the success of the show, over one billion votes were cast in the course of the show.
“N4.7 billion was invested into the show, that is the cost of production of the season 7 show, we also had over one billion votes throughout the show.
“Big Brother Naija show is more than just entertainment, it also reflects social and value creation, the show has empowered over 1,200 people, cutting across fashion designers, carpenters, interior decorators, photographers and more.
“Today, this show contributes significantly to the Nigerian economy,” he said.
Earlier, Multichoice Nigeria’s Executive Head of Content, West Africa Channels, Busola Tejumola, said that it was fulfilling investing over N4.7 billion in the production of the BbNaija S7 show.
Tejumola, while attesting to fans’ unmatched engagement with the show’s premium content, said that the show had created a platform for the display of viable talents, job creation and individual Nigerians fulfilling their dreams and aspirations of attaining fame.
“We are excited to see that the show continues to set a great record each season.
“We appreciate our sponsors, Pocket by Piggyvest, Flutterwave and Quidax for making magic with us this season.
“Also to our other sponsors, Pepsi, Aquafina, Johny Walker, Origin, Lush hair, Supa Komando, Munch it, Minimie noodles, Hypo, Unik soap, Techno, Close up, Sunlight dish wash, Lipton tea, Oraimo, Arla Dano milk, Airtel Nigeria, Nexus appliances, Innosons vehicles and travelbeta.com.
“We are extremely proud to have created a platform that contributes to entertaining the world, showcasing talents of housemates, the different expressions of our culture and contributing to the growth of the creative industry in Nigeria.
“Our commitment to providing premium entertainment is unequalled,” she said.
Tejumola further appreciated the winner of BbNaija S7, Phyna and other housemates, saying they presented premium entertainment in the course of the show.
What Phyna, BbNaija S7 Winner said.
Phyna, the winner of the show, was presented with a cheque of N50 million and her new SUV.
She attributed her success to God as she appreciated her fans, family and organisers of the show.
“I appreciate God and Biggie for the privilege to participate in the show, this is after four years of attempts to be part of the show, I finally made it in the fifth attempt.
“Thanks to my fellow housemates and sponsors of this show, I had an amazing experience, I appreciate everyone who voted for me.
“It feels good to be the winner, I plan to achieve a lot going forward and I pray God helps me, with God, I can conquer all,” Phyna, BbNaija S7 Winner said.